Effect of marketing intelligence on organizational performance - a study of Unilever Nigeria Plc, Agbara, Ogun state Department: Marketing By: kunledavid Project ID: 773 Rating: (3.3) votes: 12Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThis project examined the Effect of Marketing Intelligence on Organizational Performance, using Unilever Nigeria Plc, Agbara, Ogun State as case study. The objectives of the study is to critically examined the effect of marketing intelligence and evaluate its impact on organizational performance, to examined the problems confronting organizational performance in the area of marketing intelligence and to recommend possible solution to the problems confronting organizational performance in the area of marketing intelligence. The research make use of primary and secondary sources of data to obtain the needed information from the respondents, the total population of the research consist of top management of Unilever Nigeria Plc which is one hundred and eighty five (185), out of which a sample of fifty (50) were selected. Fifty (50) copies of questionnaire was sent to the selected staffs of the company. The copies of the questionnaires were dully filled and returned, the returned copies were analyzed using descriptive and statistics methods to analyze the data. The findings shows that Marketing intelligence is a vital instrument for an organization that aims to survive in the marketplace and has business competitive advantage, and also, marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. Based on the findings, it is recommended that the management of firms should take keen interest in safe keeping all items of information about the operation system, sales data, core competence and other strategies including their strength, weakness, opportunities and threat, as well as firms should frequently measure or assess the risk of competing in a particular market, under which information should be gathered and proper market research should be conducted towards assessing the implications of competing head to head with major competitors in the marketplace....Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance