Influence of television advertisement on children in Enugu south lga Department: Mass Communication By: maryjanis Project ID: 7575 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstract This study examines the influence of television advertisements on children with a focus on children in Enugu South Local Government Area of Enugu State. The study was anchored on cultivation theory. Survey design with questionnaires as instrument was employed with a sample size of 100 respondents. The purposive method was used to select the respondents. Tables, figures and simple percentage counts were employed to make the research data easily understandable. The study found that a hundred percent (100%) of the respondents were exposed to television advertisements. The study further revealed that a great number of the respondents did not guide their children when watching television advertisements. The study also indicated that the majority (78%) of the children practice what they watch from television advertisements. Among the anti-social behaviors stated by the respondents are increased childhood eroticism, increased urge to practice sex, impulsive buying/ materialism, violence/ aggressive behaviour, eating disorders, tobacco and alcoholism. The study, thereby emphasized the need for parents to give their children media education to help them become less susceptible to the bad effects of television advertisements and therefore, recommended among others that Parents should always monitor their children while watching television as this will go a long way in sanitizing them in what they take into their brains. It is also recommended that Government, APCON, AAPN and other relevant bodies should enforce effective guidelines intended to discourage television advertisements that have anti-social behaviour sensitive to the special nature of children. Suggestion for further studies were also made....Preview Download Preview +Other Mass Communication project topics and materials you might be interested in»Impact of social media on students academic performance (a study of students of university of Abuja) »Impact of social media on modern journalism (a study of journalists in Makurdi metropolis) »Impact of information and communication technology (ICT) on radio news reporting (a study of Atlantic FM Uyo) »Perception of cyber crime among Nigerian youths (a study of Caritas university) »The effect of government ownership and control of mass media objectivity reporting (a case study of Enugu state broadcasting services) »The Effects of Television Commercials on Buying Habits of Enugu Metropolis ( A Case Study of Omo and Elephant Detergents )»Impact of mobile phone on agricultural information among Otukpo farmers»Coverage of foreign news by Nigerian newspapers: A content analysis of vanguard and daily sun newspapers»Audience perception of Nigerian newspapers on the internet»Influence of news censorship on the performance of media houses in Nigeria (a study of Nasarawa broadcasting service, Lafia) »Influence of television advertising on consumer buying habits of Guinness stout in Ikeja community of Lagos state»Role of communication technology in improving work efficiency of AIT staff (a study of AIT Abuja) »Importance of indigenous language in broadcasting media»The effect of AKBC tv peak milk advertisement on the consumers buying habit»Effect of public relations on the consumer (a case study of premier breweries plc)