Effect of e-marketing strategies on the performance of small and medium enterprises (SMEs) Biu, Borno state, Nigeria Department: Business Administration and Management By: muhalhq Project ID: 7316 Rating: (5.0) votes: 1Rate this project12345 Price:₦3000 Get the Complete MaterialAbstractThis study investigated the effect of e-Marketing strategies on the performance of small and medium enterprises (SMEs) in Biu, Borno State, Nigeria. A cross-sectional survey design was employed, with 303 SMEs participating. The research aimed to determine the impact of social media marketing, online advertising, and email marketing on the performance of SMEs in the study area. The theoretical framework relied on the marketing strategy theory and the diffusion of innovation theory. Data analysis involved multiple regression analysis. The results revealed that social media marketing and online advertising significantly and positively impact SMEs'''' performance. Email marketing, however, showed a non-significant positive relationship. The study concludes that SMEs in Biu can enhance their performance by adopting and implementing effective e-marketing strategies like social media and online advertising. Further research is suggested to investigate the influence of additional e-marketing tools like mobile marketing, viral marketing, e-distribution, and e-word of mouth communication. Additionally, exploring the impact of e-marketing strategies on consumers'''' purchase behavior could provide valuable insights....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)