Marketing mix strategy on performance of selected SMEs in Biu local government area of Borno state Department: Business Administration and Management By: muhalhq Project ID: 7314 Rating: (5.0) votes: 1Rate this project12345 Price:₦4000 Get the Complete MaterialAbstractThis study examined the effect of marketing mix strategies on the performance of SMEs in Biu LGA. The study employed a quantitative approach, using a survey questionnaire to collect data from a sample of 100 SMEs in Biu LGA. The data was analyzed using descriptive statistics and regression analysis. The results of the study showed that all four marketing mix strategies - product, pricing, place, and promotion - had a significant positive effect on the performance of SMEs. The study also found that SMEs in Biu LGA are generally aware of the importance of marketing mix strategies, but they often struggle to implement them effectively due to limited resources, lack of training, and lack of access to data. Based on the findings of the study, the following recommendations are made for SMEs in Biu LGA: develop clear marketing objectives and strategies, allocate sufficient resources to marketing, train employees in marketing, collect and analyze data, and seek external assistance. The study also recommends that the government provide more support to SMEs in Biu LGA by providing training, funding, and access to data....Preview Download Preview +Other Business Administration and Management project topics and materials you might be interested in»The Effect of Management Information System on Achievement of Organization Objectives ( A Case Study of Nitel Owerri )»The impact of production planning and control on a manufacturing process ( a case study of Nigeria bottling company aba, abia state)»Marketing implication of merger and acquisition in banking industry - a case study of Access bank Plc, Bida branch, Niger state»The Effect of Motivation on Employees Productivity in Anambra State ( A Case Study of Education Commission Awka )»The Impact of Staff Discipline in the Attainment of Organizational Objectives ( A Case Study of Selected Organizations in Owerri, Imo State )»The Impact of Performance Appraisal on Staff Productivity ( A Case Study of Diamond Bank Plc, Owerri )»The effect of irregular payment of workers salaries on productivity of workers in imo state (a case study of owerri municipal council)»A critical evaluation of leadership style and organization performance in the private sector ( a case study of selected establishment in abia state)»The impact of welfare packages on employees performance (A case study of Nigeria breweries plc Aba)»The Effects of Motivation on Workers Morale ( A Case Study of Power Holding Company of Nigeria, Aba )»Motivation and Employee Performance in Public Sector ( A Case Study of NTA Channel 12 owerri)»Management Problems of Manufacturing Industries in Nigeria ( A Case Study of Nigeria Breweries Plc and Unilever Plc )»An assessment of the impact of modern communication facilities on service delivery in business organization ( A case study of ICT based firms in aba, abia state)»The Impact of Delegation on Management Decision Making ( A Case Study of Zenith Bank Plc, Enugu )»The Role of Customer Service in the Service Delivery of Multinational Companies in Nigeria ( A Case Study of Unilever Nigeria Plc Aba)