The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) Department: Marketing By: emeka1234 Project ID: 407 Rating: (3.1) votes: 156Rate this project12345 Price:₦1000 Get the Complete MaterialAbstractThis project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research questions, which were stated to determine the impact of advertising on the growth of small scale business. Forty two questionnaires were distributed and forty two were returned. The questionnaire was the research instrument the researchers uses descriptive method. The findings show that advertising play a significant impact on the growth of small scale business and that advertising ahs favourable effect on the business of standard insurance company. The placation of the findings of the growth of small scale business were examined The findings induces: 1. The standard insurance company ahs reduced the intensity of its advertising campaign 2. The company, which used to be major sponsor of programme on radial has related to another customer that makes its patronage once in a while 3. The company advertise through electronic media merely. 4. The company ahs open a new branch in Delta State without being advertise. 5. The reason for not advertising the new branch in delta state as due to low funds. Also the manager believes that the advertising that ahs been in the past still ahs a carryover on the public. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance