Motivation of sales personnel as a means of achieving growth and survival in the soft drink industry Department: Marketing By: jessy03 Project ID: 3016 Rating: (3.2) votes: 10Rate this project12345 Price:₦2000 Get the Complete MaterialAbstractThe degree of success in the generation of sales revenue in any organization equates directly with the quality and performance of the sales force. More than ever, today’s salespeople are dynamic power in the business world. They are responsible for generating more revenue in our economy than workers in any profession. In the light of the aforesaid, this study seeks to the critical analysis on the effects of motivation of sales personnel as a means of achieving growth and survival in the marketing of soft drinks in Nigerian Bottling company, Owerri Imo state with a view to determining the relationship between salesforce and compensation tools and offering a recommendation for change. In order to achieve the intended objectives. This work is structured in five chapters. Chapter one is the introduction which highlighted the background of the study, statement of the problems, objective of the study, research questions, significance of the study, scope of the study, limitation of the study and definition of terms. Chapters two is the literature review, introduction and other functions of the topic. Chapter three explained the research methodology adopted. This cover the areas of coverage research designed, some of data, population determination of samples, sampling techniques, validity and reliability and method of data analysis. Chapter four focused on the analysis of data collection and test of hypothesis formulation. Finally chapter five presents the summary of the findings, conclusion and recommendations. ...Preview Download Preview +Other Marketing project topics and materials you might be interested in»The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)»The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) »Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)»The influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State) »The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) »The impact of advertising on sales performance»Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth ( A Case Study of Chris Fast Food Restaurant Owerri Imo State )»Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) »The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)»The impact of sales promotion in the marketing of consumer product in Nigeria»Consumer attitude towards made in Nigerian products (a study of Aba made leather works)»The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)»The impact of market segmentation on sales turnover»Factors that influence consumer purchase and consumption of eggs in Enugu state»Marketing planning as a strategy for efficient business performance